Lowetsani imelo yanu kuti mudziwe zambiri zamakalata, zoyitanira zochitika ndi zotsatsa kudzera pa imelo ya Vogue Business. Mutha kudziletsa nthawi iliyonse.Chonde onani Mfundo Zazinsinsi kuti mudziwe zambiri.
Makampani opanga zovala zamaso sanagwirizane ndi mafakitale ena onse a mafashoni, koma kusintha kukuchitika monga mafunde amtundu wodziyimira pawokha amakhudza msika ndi malingaliro atsopano, matekinoloje atsopano komanso kudzipereka kwa kuphatikiza.
Ntchito ya M & A inatenganso, chizindikiro cha nthawi zovuta kwambiri. Kering Eyewear adalengeza dzulo kuti akukonzekera kugula Lindberg, mtundu wa zovala zapamaso za ku Danish zomwe zimadziwika ndi makina apamwamba kwambiri a titaniyamu ndi mawonekedwe a bespoke, kusonyeza kuti akufuna kukula m'munda. Pambuyo pa kuchedwa ndi kukangana pazamalamulo, wopanga zovala za ku France ndi Italy EssilorLuxottica pomaliza pake adamaliza kugula kwake kwa Grandvision kwa Dutch 7.3 biliyoni pa Julayi. .
Makampani opanga maso akhala akulamuliridwa ndi mayina angapo, monga EssilorLuxottica ndi Safilo.Nyumba zamafashoni za ku Italy monga Bulgari, Prada, Chanel ndi Versace onse amadalira osewera akuluakuluwa kuti apange zojambula zawo zomwe nthawi zambiri zimakhala ndi chilolezo.Yakhazikitsidwa mu 2014, Kering Zovala zamaso zimapangidwira, kupanga, kugulitsa ndi kugawa zovala zamaso m'nyumba za mtundu wa Kering komanso Richemont's Cartier ndi Alaïa ndi mtundu wa zovala zamasewera Puma. akatswiri atsopano ovala maso omwe amapanga, kupanga ndi kugawa akupanga mphamvu zatsopano pamsika.Ndipo, ngakhale EssilorLuxottica akulamulira, nyumba zina zamafashoni zikuyang'ana kuti ziphunzire kuchokera ku kupambana kwa mitundu yodziyimira payokha.Maina oti muwone: South Korea's Gentle Monster, mtundu wokhala ndi masitolo okhala ndi njerwa ndi matope omwe amawoneka ngati nyumba zamakono, mgwirizano wapamwamba, ndi mapangidwe abwino.LVMH adagula gawo la 7 peresenti2017 chifukwa cha $ 60 miliyoni. Ena amatsamira ku zatsopano komanso kuphatikizidwa.
Makampani opanga zovala aziwoneka bwino mu 2021, pomwe makampani akuyembekezeka kukula 7% mpaka $129 biliyoni, malinga ndi Euromonitor International. monga momwe amafunira, monga zovala zamaso zimagulidwa makamaka m'sitolo.Ofufuza akuti kutsegulidwanso kwa malonda kudzayendetsa kuchira kwa magawo awiri m'misika ina, kuphatikizapo Hong Kong ndi Japan.
M'mbuyomu, makampani opanga mafashoni sanakhalepo ndi ukadaulo wopanga zovala zamaso, motero adatembenukira kumakampani ngati EssilorLuxottica kuti apange ndikugawa zinthuzo. wobadwa ”, monga Federico Buffa, Director of R&D, Product Style and Licensing ku Luxottica Group, adatero.
Kupeza kwa EssilorLuxottica kwa GrandVision kwapangadi wosewera wamkulu kwambiri. "Kutuluka kwa chimphona chatsopano chazovala zamaso kwakonzeka," katswiri wa Bernstein Luca Solka adatero m'mawu ake."Tsopano kuti ntchito zophatikizana pambuyo pophatikizana zitha kuyamba mwachangu, pali zambiri zoti tichite, kuphatikiza ... ... kuphatikizika kwa kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe kake. network komanso kupititsa patsogolo digito. ”
Koma zitha kukhala zopangira zing'onozing'ono zomwe zimakhudza tsogolo la zobvala zowoneka bwino. Zikupezeka ku Nordstrom komanso pafupifupi 400 masitolo opanga kuwala, mitundu yaku America Coco ndi Breezy imayika kuphatikizika patsogolo pagulu lililonse. , alongo amapasa a ku Africa-America ndi ku Puerto Rican.” Titangolowa kumsika, anthu nthaŵi zonse ankati: ‘Kodi ndalama za amuna anu zili kuti?Zosonkhanitsa zanu za akazi zili kuti?Tikupanga zovala za maso za anthu omwe nthawi zonse amawanyalanyaza [opanga zinthu zakale].'
Izi zikutanthauza kupanga magalasi a milatho ya mphuno zosiyanasiyana, ma cheekbones ndi mawonekedwe a nkhope." Kwa ife, momwe timapangira magalasi ndikuchita kafukufuku wamsika ndikuchita zonse zomwe tingathe kuti tipange [mafelemu] omwe amapezeka kwa aliyense," adatero alongo a Dotson. Amakumbukira zotsatira za kukhala mtundu wokhawo wa zovala zamaso za anthu akuda kupita nawo ku Vision Expo, chiwonetsero chamalonda cha zovala zamaso.” Ndikofunikira kwambiri kwa ife kuwonetsa kuti kukongola sikungowoneka ngati ku Europe.Ulemerero umawoneka ponseponse, "adatero.
Mtundu waku Korea wodziwika bwino wa Gentle Monster unakhazikitsidwa mu 2011 ndi woyambitsa ndi CEO Hankook Kim kuti apange mafelemu ogula anthu aku Asia okha, koma atafikira anthu padziko lonse lapansi, mtunduwo tsopano wapanga mzere wa zovala zophatikiza ndi maso. ganizani zopita padziko lonse lapansi, "anatero a David Kim, mkulu wa kasitomala wa Gentle Monster.Pamene tikukula, tinapeza kuti si dera la Asia lokha lomwe linali ndi chidwi ndi mafelemu awa.
Mapangidwe ophatikizana, monga zovala zonse zabwino zamaso, ndizowoneka bwino komanso zogwira ntchito. "Tinkafunika kuti tizitha kuphatikizira machitidwe, mafashoni ndi magwiridwe antchito," akutero Kim.Tidzakhala ndi mapangidwe azithunzi, koma tidzakhala ndi makulidwe osiyanasiyana kuti tigwirizane ndi izi.Mfundo yofunika kwambiri ndikuchita momwe mungathere popanda kupereka nsembe.Mwina kuphatikiza. ”Kim akuti kampani yaying'ono ngati Gentle Monster imatha kuchita ntchito yabwino yoyesa msika, kulandira mayankho achindunji kuchokera kwa ogula, ndikuphatikiza mayankhowo muzowonjezera zotsatsira. .Izo zakula kukhala woyambitsa wamkulu poyang'ana ndemanga za makasitomala ndi luso lamakono.
Kwa Mykita yochokera ku Berlin, yomwe imagulitsa kwa ogulitsa m'mayiko a 80, kafukufuku ndi chitukuko chiri pamtima pa bizinesi yake.Moritz Krueger, CEO ndi director director a Mykita, adati makampani opanga maso sakukula.Malingana ndi Krueger, zosiyanasiyana zawo. ogula ndi mawonekedwe a nkhope ayenera kumveka bwino. ”Takhala tikumanga chopereka chathu potengera kusanthula bwino kwa mitundu yosiyanasiyana ya nkhope, komanso zosowa zosiyanasiyana zamankhwala," adatero Kruger. makasitomala athu padziko lonse lapansi kuti apange chisankho choyenera ...
Ntchito yofufuza ndi chitukuko ili pamtima wa katswiri wa zovala za maso Mykita, yemwe wapanga ma SKU oposa 800. Mafelemu ake onse amapangidwa ndi manja ku Mykita Haus ku Berlin, Germany.
Pali zifukwa zambiri zochititsa kuti malonda ang'onoang'onowa asokoneze msika kwambiri." Monga momwe zilili m'gulu lililonse, pali wobwera kumene amene amapambana chifukwa ali ndi zinthu zoyenera, kulankhulana koyenera, khalidwe loyenera, masitayelo oyenera, komanso amalumikizana ndi ogula, "Luxury Francesca Di Pasquantonio, wamkulu wa zinthu, kafukufuku wa equity ku Deutsche Bank.
Nyumba zapamwamba zamafashoni zikufuna kujowina.Gentle Monster imagwira ntchito ndi mitundu ngati Fendi ndi Alexander Wang.Kuphatikiza ndi nyumba ya mafashoni, adagwirizananso ndi Tilda Swinton, Blackpink, World of Warcraft ndi Jennie wa Ambush.Mykita adagwirizana ndi Margiela, Moncler ndi Helmut Lang. ”Sikuti timangopereka zinthu zopangidwa ndi manja zokha, koma R&D yathu, ukatswiri wamapangidwe ndi maukonde ogawa zimaphatikizidwa mu projekiti iliyonse," adatero Krueger.
Ukatswiri udakali wovuta kwambiri. "Zikhala zovuta kwambiri kwa mtundu wapamwamba kukhala ndi lingaliro laukadaulo pazoyenera, kuyesa, ndi zina zambiri. Ichi ndichifukwa chake tikuganiza kuti akatswiri ovala m'maso apitiliza kuchitapo kanthu.Kumene zinthu zamtengo wapatali zingathe kuchitapo kanthu ndi kukongoletsa kamangidwe kake ndi mgwirizano ndi akatswiriwa. "
Mu 2019, Gentle Monster adagwirizana ndi chimphona chaukadaulo cha China Huawei kuti atulutse magalasi ake anzeru, kulola ogula kuyimba ndikulandila mafoni kudzera pamagalasi. ”Inali ndalama, koma tidapanga. ndalama zambiri kuchokera pamenepo, "adatero Kim.
Gentle Monster imadziwika chifukwa cha luso lake lazovala zamaso, zowonetsera zazikulu zamalonda komanso mgwirizano wapamwamba kwambiri.
Kugogomezera zaukadaulo kwakhala gawo lofunikira kwambiri pakudziwika kwa Gentle Monster. Ogula amakopeka ndi mawonekedwe apadera, adatero Kim. Ukadaulo umaphatikizidwa musitolo ya Gentle Monster komanso uthenga wonse wamalonda."Imakopa ogula.Anthu omwe sanaganizirepo zogula magalasi adakopeka ndi maloboti athu ndi zowonetsera zathu, "adatero Kim. Sitolo yapamwamba ya Gentle Monster ikusintha zochitika zogulitsira zovala ndi zosonkhanitsa zochepa, maloboti ndi zowonetsera zatsopano.
Mykita adayesapo kusindikiza kwa 3D, kupanga zatsopano zotchedwa Mykita Mylon, zomwe zidapambana mphoto yapamwamba ya IF Material Design Award mu 2011.Mykita Mylon - yopangidwa kuchokera ku ufa wabwino wa polyamide wophatikizidwa kukhala wolimba kudzera muukadaulo wosindikiza wa 3D - ndi yolimba kwambiri ndipo imalola Mykita kuchita kuwongolera njira yopangira, Krueger adati.
Kuphatikiza pa kusindikiza kwa 3D, Mykita yapanganso mgwirizano wosowa ndi wopanga makamera Leica kuti apange magalasi apadera a magalasi a Mykita. magalasi owoneka bwino adzuwa ochokera ku Leica okhala ndi zokutira zofananira monga magalasi ake amakamera komanso ma optics amasewera," adatero Krueger.
Zatsopano ndi nkhani yabwino kwa aliyense pamakampani opanga zovala zamaso. ”Chimene tikuyamba kuwona pano ndi makampani omwe akupanga zatsopano, potengera mawonekedwe ndi mawonekedwe a omni-channel komanso momwe amathandizira ogula.Ndiwopanda msoko komanso wa digito, "adatero Balchandani." Tikuwona zatsopano zambiri m'derali.
Mliriwu wakakamiza opanga zovala zamaso kuti apeze njira zatsopano zofikira ogula. Cubitts akugwiritsa ntchito Heru, ukadaulo wosanthula nkhope, kusintha momwe ogula amagulira magalasi ndikulola ogwiritsa ntchito kuyesa magalasi kunyumba pogwiritsa ntchito ukadaulo wa 3D." Pulogalamu ya Cubitts imagwiritsa ntchito. sikani (tizigawo ta millimeter) kuti musinthe nkhope iliyonse kukhala miyeso yapadera.Kenako timagwiritsa ntchito miyesoyo kuti tikuthandizireni kusankha chimango chomwe chimakugwirirani ntchito, kapena kupanga imodzi kuchokera poyambira kuti mukwaniritse kukula Kwanu kolondola komanso kolondola, "atero Tom Broughton, woyambitsa Cubitts.
Kupyolera mu kafukufuku wozama komanso kusanthula, Bohten akupanga zovala zokhazikika zamaso zomwe zimapangitsa anthu abwino ku Africa kukhala omasuka.
Wogulitsa zovala zapaintaneti wamkulu kwambiri ku UAE, Eyewa, yemwe posachedwapa adakweza $21 miliyoni pamzere wa Series B, akufunanso kuwonjezera zopereka za digito. Anass Boumediene, woyambitsa nawo komanso CEO wa Eyewa."Pogwiritsa ntchito ukadaulo wathu komanso njira zonse kudzera m'malo ogulitsira, tidzapita patsogolo kwambiri pakubweretsa misika yambiri pa intaneti."
Kupanga zatsopano kumafikiranso pakukhazikika. Sikoyenera. Woyambitsa nawo Nana K. Osei adati, "Makasitomala athu ambiri amakonda kugwiritsa ntchito zinthu zosiyanasiyana zokhazikika, kaya ndi acetate yochokera ku mbewu kapena zida zina zamatabwa, chifukwa chitonthozo ndi choyenera ndi. bwino kwambiri kuposa mafelemu achitsulo.”, Co-anayambitsa wa African-inspired eyewear brand Bohten.Chotsatira: Wonjezerani moyo wa magalasi.Mosasamala kanthu, malonda odziimira okha akutsogolera tsogolo latsopano la zovala za maso.
Lowetsani imelo yanu kuti mudziwe zambiri zamakalata, zoyitanira zochitika ndi zotsatsa kudzera pa imelo ya Vogue Business. Mutha kudziletsa nthawi iliyonse.Chonde onani Mfundo Zazinsinsi kuti mudziwe zambiri.
Nthawi yotumiza: Jan-17-2022